Economists and other social scientists are familiar with a concept called “framing”. Ask a question one way, and you might get a particular answer. But ask the same question differently, or in a slightly different context, and your answer may change completely.
There are tons of experiments that show the power of framing in influencing our decisions. A recent example I read about in this Atlantic article, however, tells us something important not only about ourselves but about the debate over capitalism.
As the article summarizes, an experiment a few years ago had college students play a classic “prisoner’s dilemma” game — that is, a game between two people where the individual has no incentive to cooperate — and separated the participants into two categories. The behavior of the students in these two groups was strikingly different:
[The researchers] told half the students it was called “Community Game” and the other half that it was called “Wall Street Game.” And that was all it took to turn these undergrads from team players into Gordon Gekkos. Fully 67 percent of the students cooperated when they were told they were playing “Community Game,” but only 33 percent cooperated when they were told they were playing “Wall Street Game.”