In the 1920s, tobacco companies sought to increase the number of women smokers. So for the Easter Sunday parade of 1929, a group of public relations and marketing experts hatched a brilliant plan on their behalf. They paid a group of young, attractive, fashionably-dressed women to march in the parade and, in unison, light up cigarettes. The women proudly exclaimed to the parade goers that they were smoking “torches of freedom“. Photos and stories of the women circulated wildly. Almost overnight, smoking had become a symbol of female independence and liberty.
I learned about this historical event years ago when I was in grad school. But it recently came to mind once again, amid the debate about freedom of expression following the attack on a French satirical newspaper earlier this month.
Rightfully, following that event there has been an outpouring of sentiment in favor of free speech and in defiance of terror and intimidation. I won’t get into my own thoughts on the specifics of this event, or some or the more controversial details — namely, the arrest by French authorities of dozens of individuals for hate speech following the free speech demonstrations, or the allegedly hypocritical policies of some of the demonstrating world leaders — subjects which have been covered ad nauseum already. (A good approximation of how I feel on these subjects is here.)
On the other hand, what I haven’t seen to this point, and what I personally am yearning for, is an intelligent discussion about not only our legal rights as citizens, but what it truly means to be “free” as a human being. And I think this is a discourse that religion, and especially the Baha’i Faith, can help move forward in a big way.