When “get rich quick” goes mainstream

A friend of mine from college tries to get me to join his fantasy football league every year. For the past decade or so I’ve declined. I used to do it when I was younger, and enjoyed it when I did, but it was such a time suck that when I went to grad school (and later, got married and had kids) I wisely elected to sit on the sidelines.

This year, for whatever reason, I succumbed to the pressure and joined the league. (I named my team “McNally’s Revenge”, after the alleged ball deflation equipment guy from my beloved New England Patriots). But pretty soon, I realized that fantasy sports has changed a lot over the past decade since I’ve been out of the game. For one, I’m trying to do the whole thing on my iPhone, which I find dizzyingly confusing, which in turn makes me feel dumb and old. But more significantly, the element of money — always lurking in the shadows of fantasy sports, of course — seems to have been shoved to the forefront. Fantasy sports, apparently, is no longer about talking trash to your friends and ripping eachother off with shady player trades — you know, good wholesome fun. Apparently, It’s now about becoming a millionaire overnight.

How else can I make sense of the fact that Boston’s South Station is completely plastered with Draft Kings advertising? These days one-day fantasy sports ads are inescapable, not only in places — both real and virtual — where young, male sports fans congregate, but places as universal and banal as the city train station. The sudden ubiquity of these ads — seriously, I had never heard of this concept a few months ago — should tell you something about the outrageous profitability of the one-day fantasy sports business, and the rapid ascendancy of Fan Duel and Draft Kings in particular, companies that have rocketed to prominence in the past couple of years. Continue reading

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