A couple weekends ago I sat down with my laptop in a Panera where we live. I had a little bit of work to take care of, and Panera is my default choice to get stuff done. The wi-fi is free, the food is decent by casual dining/fast food standards, and you can get your tea or coffee in an actual mug rather than a paper cup (a rare treat). And the one I go to tends to have plenty of seats and never be overcrowded.
In any case, this particular visit got me thinking about something extremely important: fountain sodas. Usually when I visit places like this, I go for tap water instead of something sweet. I love soda and all, but for lunch I don’t really like paying the extra $2-3 for something I probably consume too much of anyway. At Panera, the way this works is that they give you an annoyingly small clear plastic cup that is completely different looking from the cup you get when you buy a fountain drink, and then allow you to fill this cup with water on your own at the fountain soda area.
I find that a lot of these casual chain do this now; that is, they give you a water-specific cup rather than one usually intended for a fountain drink. I suppose part of the reason is to encourage people to buy drinks rather than asking for free water with their meals, given that you can only fit what seems like 0.8 ounces of liquid inside one of those tiny cups.
But another reason, I guess, is the idea that having different-looking cups would make it harder for the soda free loader types, the ones who ask for a free cup only to fill it up with something they were supposed to have paid for, simply because it would be more obvious when someone’s dumping Cherry Coke into a cup that’s clearly intended for water. That seems to be the thought process at Chipotle, which gives the same size cup for water as it does for soda, but slaps an mistakable label on their water cups to make it perfectly clear what’s what.
The whole point of this is that there’s a clear element of trust involved here. Even with those simple deterrences in place to prevent people from stealing soda from fast food joints, it’s not like doing so is hard. We’re not talking Ocean’s Eleven here. In fact, at that particular Panera that I mentioned at the beginning of this post, the fountain drink area is way in the back, where no one at the front counter can see. Really, the only way to get busted is for some employee to pass by your table and spot you, and then of course to decide that, despite being exhausted and probably making just above minimum wage, it’s worth publicly shaming a customer into what cost the Panera shareholders about ten cents. In other words: not gonna happen.
But think to yourself: When was the last time you pulled off this sneaky trick, despite how easy it would be? Continue reading